Monday, February 18, 2019

Vermont Needs Criminal Justice Reform, Now!


Thank you so much for checking in with us to see what you can do for Criminal Justice Reform. Voting and visiting our brand new website, listed directly above, are the best ways to be that change you want to see. The website will be undergoing constant updates, so please visit us often and be  ready to give us as much feedback as you have time for. We appreciate all of your help and support. 
  
If you want to take 2 minutes right now to register to vote online, please go to:
www.sec.state.vt.us/elections/voters/registration.aspx, and click on "Register to vote online."

My experience in bringing this grassroots campaign into the world of digital media has not been easy for a novice like myself, but I made the executive decision to invest in an upgrade on our domain name in order to take full advantage of bringing our message to as many people as possible. Instead of a dot-com or dot-net domain name, we are truly what our name says we are, a website for "Solutions."  

We used the Wix website builder, but my technological competence level is struggling with design issues, yet both our research and basic intuition make it very clear that the message is the most important aspect to focus on. I can't wait to get to this stage. It has been proven that content items, like links to voter registration sites, have as much as 10-40% impact on our viewers, while style has virtually zero impact. Of course these two aspects work together synergistically as the data suggests. The Header Text (153%) and a Bold Directory Link (220%) both provide the biggest impact on turning "browsers into buyers." Grassroots we are, but that doesn't mean we won't be using the best analytics we can to have people join in on our campaign. (It's not exactly something we need to "sell," it's just letting people know where they too can be the change they want to see.)

"Web design is the creation of a website and web pages to solve a communication problem," and that is exactly what we are doing, solving a communication problem. Vermonters have been throwing away $200 million dollars a year on a Criminal Justice System that openly declares that it is using that money to create more crime in the neighborhoods of Vermont. (See 28VSA 1b, and VTDOC policy #371, 4.2) I will get a link eventually, because this is the communication that has been hidden for so long. If you feel a little angry or frustrated about this, that's good. It takes evoking emotion in an issue on a website to get people engaged and ready to solve the problems through immediate action.

My research on communication through websites stated that our brains like order, left to right, top to bottom and just saying what you need to say, similar to my immediate call for people to take the time to register to vote. Just as I will include links to these statutes and policies that make you wonder why someone hasn't already stopped this waste of money. (Remember, crime pays the one-percenters very well!) This website has to let you know how to be a part of using that $200 million to assist your own desires and not just the one-percenters. Websites are a two-way street, browsers achieve what they want and site operators achieve what they want as well. I was very glad to learn what HTML, CSS, PHP and all the history of Browsers were, now I have to deliver the product for our campaign.

For more proof of why Vermont needs Criminal Justice Reform, please click on the link below to see how this man got five years in prison for a correctional officer making up a false story about a piece of paper allegedly stopping to hit her in the nose and glasses, when the uninterrupted trajectory of the paper was accidentally caught on videotape. These are the links a website needs to draw attention to the subject, with real proof.
https://vimeo.com/user95131696/review/317398625/d0f53c264d



No comments:

Post a Comment